Brief CV
Educational records
#
Course
University
City
Country
Graduation Date
Total mean
1
PhD of International Marketing
Tarbiat Modares University
Tehran
Iran
Theses supervised
#
Title
Persons
1
Review the dimensions of Employer Branding and its effects on the employee's turnover intention with the mediator variable of job satisfaction
پوریا فداکار
2
A study of brand loyalty based on the role of brand experience and its drivers
سینا حائری سرشکه
3
Identifying tourist's motivations for sharing experiences (UGC) through social media: an application of UTAUT model
ایمان سمیعی
4
Conceptualization of the organization’s resilience and its role in innovation in the hotel industry
فاطمه علی پور
5
The Impact Of Brand Experience on Recommend Loyalty & Patronage Loyalty in Higher Education Institutions
سیدعلی اکبر مسچی زاده
6
Identify how the customer participates in collaborating in branding based on effective motivators in social media
حامد خلیلی
7
Investigating the effect of transformational leadership, authentic leadership and
organizational green culture on green innovation in green hotels
فاطمه خلیلی ورنامخواستی
8
Examining the antecedent and consequences of consumer brand engagement in social media
محمدامین سفیدیان
9
Survey the effect of brand sensory experience on brand equity with emphasis on the role of mediator role of customer's affective commitment, Customer satisfaction and brand consumer engagement
یعقوب روحی
10
Design a Model and Investigate Customer's Visible Behavior in Online Shopping: A mixed approach based on qualitative methods and eye tracking tools
ایدا شافعی
11
Experience of gamification marketing activities impact survey on brand passion’s dimensions(obsessive brand passion and harmonious brand passion)
لیلا مختاری کرچگانی
12
The study of influences flow theory and advertising value on consumers? purchase intention in smartphone advertisements based on Ducoffe internet model
نسیم مستفیضی
13
Evaluation of client's intention of use in online food ordering applications with Technology Acceptance Model and Use & Gratification Theory
فرید عربان
14
Impact of the quality of after-sales services on customer retention with the role of mediator brand image. Case study: Faratel's customers
عبدالله کوزه گر
15
Analysis of factors influencing consumers’ purchasing behavior based on positive attitude in sustainable fashion context and existing obstacles
مرجان کیانی
16
testing effect of antecedents and dimensions of CBE on brand relationship quality in social media
ارزو رییسی دهکردی
17
The role of CSR skepticism on intention to purchase through the mediating role of Identity and Trust Case Study 45 Star Hotels in Iran
پانیذ جعفری
18
The role of brand gender on formation passion-driven behavior consumer
فاطمه اقاملایی
19
Providing Innovation Services In Industrial / Educational Services
مریم محمدزاده ویژه
20
Investigating the formation of urge to buy impulsively through online reviews and website environment based on flow experience and elaboration likelihood model (ELM)
مرتضی شرقی
21
Identifying Behavioral Intention in Online Social Networks in the Tourism Industry Using Social and Individual Antecedents.
میعاد پورانیان
22
Investigating the role of emotional intelligence on export performance based on the dimensions of communication atmosphere
امید دارینی
23
Analysis of antecedents and outcomes of destination brand authenticity: Case of Iran
صهبا غفوری اصل
24
Investigating how to form a sustainable competitive advantage based on ambidexterity capabilities and sustainable agility
فائزه وزیری شمس
25
Investigating the effect of customers' value orientation on creating attachment to luxury hotel services with the mediating role of perceived luxury value
امیرحسین ایمنی
26
Investigating the formation of customer citizenship behavior based on two interactive and psychological approaches by evaluating the common role of value co-creation, mindfulness and pride.
رویا موسوی کیفته
27
The role of business intelligence on new product development performance based on the mediating role of technological capabilities, product innovativeness, product lean launch and corporate entrepreneurship
رضا ابراهیمی
28
Investigating the Effect of Social Media Marketing Activities on Customer Lifetime Value (Case Study : SAIPA Company)
مهدی نیکونام ایرانی
29
Surveying loyalty programs with a co-creation value approach with an emphasis on participation behavior and customer citizenship behavior
فواد دولت خواه دولت سرا
30
Investigating the Effect of Gamified Benefits on the Purchase Intention of Customers in Iranian Online Stores Based on Two Approaches: Value-based and Customer Engagement
غزاله سلیمانی
31
Investigating the Effect of Green Performance on Experimental Green Quality and Green Loyalty Based on the Mediating Role of Image, Satisfaction and Equity
مهرناز علیمرادزاده
32
Investigating the effect of brand anthropomorphism on customer buying intention based on the mediating role of perceived warmth and social presence
فاطمه صفری کلاچائی
33
Examining purchase intention on Instagram based on brand credibility, source credibility and factors affecting them
حمیده سادات حسینی خیاط
34
Assessing the performance of the organization based on strategic agility and its organizational and personal empowermentonh
امیرعباس عزیزی
35
Investigating the way of formatting consumer loyalty to luxury brand based on brand-consumer attribution and conspicuous consumption process
ارادا مارکاریان
36
Investigating the effect of organization resiliense and international entrepreneurship on the intensity of exports of small and medium enterprises
مریم رشیدی داراب
37
Investigating the impact of customer involvement on customer loyalty in the phygital retail experience
محسن سرخوش
38
Investigation of flow experience in augmented reality technology based on virtual limonoid theories and uses and gratification theory
لیلا عمادی صادقی
39
Investigating the intention to buy based on Conspicuous consumption and the factors affecting it
پوریا خزائی
40
Investigating the export performance of Iran’s carpet industry by studying the effect of intangible resources and product innovation and the moderating effect of brand image of the country of origin and product supply and distribution chain of the product
زهرا جعفرزاده باروق
41
Studying the impact of personality characteristics on entreneurial efforts of people (case Saman insurance firm)
حسن عبدالملکی
42
Investigating the effect of Ambidextrous factors on international marketing agility based on Capacity-driven and Output-driven Ambidexterity
امین هنری
43
Investigating the export performance of companies based on social media resources and foreign knowledge search strategy
شادی ابراهیمی
44
Customer behavioral intention to adopt virtual reality based on innovation diffusion theory, uses and gratifications theory and perceived value
نسیم رحیمی زاده
45
Investigating the role of online collaborative redistribution second-hand shopping platforms on satisfaction and eWOM with the moderating role of perceived technological innovativeness.
سعید شیخی
46
Investigating the effect of augmented reality features on the formation of psychological inspiration and its consequences of a marketing perspective
مجتبی یوسفی دوگوری
47
Investigating the creation of social value in the entrepreneurial process through the impact of dynamic capabilities of exploration and exploitation on product innovation
فرناز ابراهیمی داریان
48
THE impact of consumer vulnerability and flexibility on word of mouth and brand equity with the mediating role of consumer satisfaction and moderation of consumer adaptability
حدیثه غلامی
49
Investigating the international performance of organizations based on strategic alliances, strategic agility and Ambidexterity of the organization
پیام پرتوی نیا
50
identifying the effect of augmented reality representation on the formation of behavioral outcomes such as wom intention to share the message transiently in the context of destination marketing
سبا زارعیان
51
Investigating the effect of nostalgic brand positioning on the formation of brand love, considering the mediating role of structural level theory (CLT), brand personality and brand equity.
الهه معماریان
52
Investigating the effect of anthropomorphism on attitude toward the brand in the retailenvironment, based on augmented reality technology
سارا ملتی
53
Exploring the impact of Gamification on customer citizenship behaviours based on the Mechanics-Dynamics-Aesthetics (MDA) framework
شبنم بلاغی بخشایش
54
Investigating the formation of psychological brand ownership based on the dimensions of brand experience with the mediating role of brand authenticity
فاطمه کیایی
55
Investigate Consumer Intent Based On Consumer Skepticism At Both Social Responsibility And Green Advertising Levels
مائده زینلی
56
Identifying the drivers and consequences of brand aversion based on the theory of planned behavior and social identity
فائزه اقارضائی
57
The Impact of gamification elements on brand attachment based on SSMD theory
امیر اعتمادی
Journal Referee
#
Magazine Title
Date of Cooperation & Explanations
1
New Marketing Research Journal
2
Brand Management Journal
3
Journal of Business Administration Researches
4
Organizational Resources Management Researches
Theses advised
#
Title
Persons
1
The effect of social media and word of mouth advertising on tourist image creation on tourism destinations (Case study: Iran's first tourism farm (khorshid))
ساره حبیبی
2
Information Technology Infrastructure Impact on Strategic Flexibility: Results in Projectized Firm Performance (Case Study: Behsazan Company)
حمیدرضا زمانیان
3
Investigating the Effect of organization Citizenship Behavior of employees on Customers' Interest: Explaining the Role of Perceived Value
سعید براتی
4
Investigating the formation of empirical customer value based on customer experience enhancements (Considering,Customer Characteristics ,Enterprise Dimension,Technology)
آیدا کوهساری
5
The study of the factors affecting the use of social media technology (S M T) and its impact on the performance of the organization with the role of mediating customer relationship management capabilities (C R M ) in the Sarmayeh Bank
علیرضا دانش فاطمیه
6
investigatimg the dimensions of brand experience on the formation of re
-intent the visit whit an emphasis on brand identification and brand satisfaction (case study bamiyan citi)
صادق پناهی
7
Affecting factors on the export development of small and medium sized enterprises with respect to the role of the matching variable
محمد پورسردار
8
Examining the the Factors Affecting the food industrial companies environmental proactivity and its impact on economic performance and its environmental performance with mediator role of green marketing strategy
الهه فضل اللهی
9
test
محمدامین محی الدین قمشه
10
Enablers of sustainable supply chain management and its effects on competitive advantage emphasizing on the role of firm reputation
سمانه اکبری سیار
11
Investigating the effect of brand prestige on brand resilience for counterfeits
سمیرا درخشاندل
12
The effects of social media marketing on customer response: The role of brand equity as a mediator in luxury brands.(An empirical study of Dorsa)
سیدسجاد جلالی
13
Advertising in Social Media and Its Impact on Customer Purchase Intention with Regarding Customer Empaty Role Base on the Theory Of Reasoned Action ( Case Stud Steel Alborz)
لیلا اکبراراجی
14
Investigating the role of E-service quality on citizen empowerment and E-government success (Case study: Tehran Municipality – My Tehran E-service)
یاسر رضائی
15
Investigating the Effect of Digital Marketing Strategy on the Performance of Hotels in Tehran with the Mediating Role of Marketing Capabilities
مازیار جعفریه
16
determining the impact of social media marketing activities on brand equity andsales strategy with the role of trust intermediaries
مهدی تبلانی
17
The effect of customer brand experience on brand equity by regarding the role of mediating factors
مینا فرهبد
18
The Impact of Social Media Marketing on the Purchase Intention for the Services provided by Energy Service Companies in Iran
الهام سیفوری
19
investigating the impact of employer brand on human resource productivity by employee empowerment mediation
هما خواجه وند
20
The Impact of Customer Relationship Management on Organizational Brand :) عنوان( انگلیسی Image: The Mediating Role of Customer Satisfaction, Customer Loyalty and Competitive Advantage (Case Study: Irancell Company)
مصطفی نعمتی
21
The impact of Brand Authenticity on Purchase Intention through Brand Love, Co-Creation and Brand Loyalty: The Moderating role of Uniqueness
مریم بختیاری
22
Brand Identification, Brand Loyalty, Brand Trust, Brand Prestige, Consumer-brand Engagement, Consumer Skepticism, Affective Commitment, Satisfaction
مرتضی قربانی یسار
23
Investigating the Impact of brand personality on brand love in tourism industry
محمدامین مظفری علی ابادی
24
Investigation on organizational sustainability massages of Saman Bank in Social Media and effect of these massages on branding and brand image of that Bank
ندا پیرانی احمداباد
25
offering model to improve customer experience based on distribution omnichannel
فهیمه قره سوفلو
26
Investigating the effect of word-of-mouth advertising on Instagram and the commitment of the brand community on the intention to buy, taking into account the mediating variable of the brand attitude (case study: Tabriz leather shoes)
حامد حمیدی راوری
27
Investigating the effect of materialism and consumerism of brand preference
معصومه عسگری
28
The influence of brand orientation on brand performance by explaining the mediating role of brand strategic management and costumer value co-creation (Case study: Kabul University)
زبیراحمد صادقی
29
the effect of brand experience and service quality on brand loyalty by mediator role of love and respect to brand
پوریا شکیب نژاد
30
YrdghhggAdvertising in Social Media and Its Impact on Customer Purchase Intention with Regarding Customer Empaty Role Base on the Theory Of Reasoned Action ( Case Stud Steel Alborz)
لیلا اکبراراجی
31
The effect of using Social media in companies on customers behavioral intention (case study: Tehran Travel Agencies)
عرفان خسروی اسب راهانی
32
Evaluating the effect of culture on consumer behavior from the perspective of social identity in social media
عمید جمشیدی نیا
33
Investigating the factors affecting brand loyalty with the mediating role of brand experience and brand personality (Case study: Tapsi corporation)
عماد قاسمی قلعه
34
Investigating key antecedents and outcomes of self expressive brand
نسرین فیاضی
35
The effect of international experience and export knowledge on the export performance with mediating role of export strategy and export commitment
کامران عزیزی
36
studying the effect of business intelligence on company performance by considering the mediating role of knowledge sharing, organizational innovation and competitive advantage
زهرا عبیدی
37
The effect of celebrity endorsement on Consumer Purchase Intention: Mediating role of Consumer Perception Of quality, Brand loyalty and Brand equity
لیلا خانی
38
The effect of brand gender on electronic word of mouth communication and customer purchase intention (Case study of Leather Luxury Brands)
امیرحسین خداکرمی
39
Investigating the effect of International Marketing Capabilities and Market Orientation on Export Performance
پریسا فتحعلی پورزنجانی
40
Factors affecting impulse buying behavior considering SOR model and NEO personality trait
محمد صدری
41
The Impact of Business Intelligence, Foreign Market Knowledge and Entrepreneurial Characteristics of EMEs on the Speed of Internationalization with the Mediating Role of Organizational Agility (Case Study: Health Companies in Baharestan Industrial Town)
هانیه بذرپور
42
Investigating the consumer socialization approach in understanding the avoidance of advertising on social media platforms
محبوبه رضایت
43
Investigating the factors affecting impulsive buying behavior(Case study: Retail stores in Tehran)
سیدحسین اقائی علی ابادی
44
The Impact of Corporate Social Responsibility on Loyalty with Mediating role of Corporate image, Corporate reputation ,Word of mouth
سجاد خوش اخلاق
45
Investigating the Effectiveness of E-Commerce Factors and Marketing Capabilities on Improving Export Performance in the Time of Corona Restrictions (Case Study: Petrochemical Companies)
فرناز زیدی دوزنده
46
Investigating the factors affecting hedonic expectations and discovering Opinion seeking and their impact on intention of Ordering with a voice
علیرضا یوسفی
47
The Impact of Business Intelligence, Foreign Market Knowledge and Entrepreneurial Characteristics of on the Speed of Internationalization with the Mediating Role of Organizational Agility (Case Study: Alborz Proviencem's SME Pharmatical Enterprises)
هانیه بذرپور
48
Presenting a model of strategic green port management with the aim of achieving sustainable development in Iran, a case study of Mahshahr port
امیرحسن قرباغی
49
Brand attachment and anti-brand actions due to the relative importance of their real and ideal self
ثریا مهراریا
50
Investigating the Effect of Percieved Service Quality on Online Purchase Intention through Percieved Service Value, Users Satisfaction, WOM, and Brand Image
زهرا پاکزاده
51
investigating the factors effecting a positive attitude towards internet and intention to use it During Covid -19
مریم خلیلی
52
Investigating the effect of perceived usefulness and satisfaction on online repurchase intention with the mediating role of trust and the role of habit modulator
جعفر علیزاده
53
Investigating the effect of human resource management strategies on organizational resilience with strategic agility mediation
ویدا شایانمهر
54
Investigating the Role of Brand Attitude in the Relationship between Brand Experience and Intention to Purchase Disinfectant Products to Deal with the Covid 19 Pandemic in Third World Countries (Case Study: Afghanistan)
نصیراحمد ولی زاده
55
Investigating the effect of social media marketing on brand intention to buy considering the mediating role of brand - customer relationship and brand equity
مریم احمدی
56
Investigating the factors affecting brand value by considering the moderating role of marketing capability
هادی مهدیه
57
Delineating and analyzing the institutional mapping in value chain of the medical equipment industry of Iran
کیمیا هوشیدری
58
The effect of organizational culture and marketing strategy on organizational performance in Meraj Airlines
روح اله تاجیک
59
Designing a marketing planning paradox management model in start-ups
محمود طالبی پورچرخابی
60
Franchise Marketing for Business Development and New Jobs (Case Study:daily market chain stores)
محمد اسماعیلی
61
The role of sustainable marketing activities in positive eWOM; Considering the mediating variables of brand image, brand trust and brand love
محمد مصباحی
62
Investigating the effect of anthropomorphism on impulse buying based on materialism and value
عارفه مشهدی
63
Considering consumer s extrinsic and intrinsic motivation factors of willingness to contribute information
مهدی محمدنیا
64
investingating the effect of social media marketing on brand equity and brand attachment with the mediating role of brand trust and brand commitment (case study .asia insurance company )
مهدیس طاهری نیا
65
The effect of brand cultural symbolism on brand equity based on prestige, brand authenticity and brand valuation
نیما شاه حسینی
66
Presenting a model for evaluating macroeconomic indicators on the export of goods and services in the countries of the Middle East region using the panel data method.3
شایان صباغ
67
The effect of knowledge integration on international marketing performance based on the mediating role of dynamic marketing capability (case study: Tehran commerce companies)
علی بادامی
68
The impact of Customer Perceived Value on Gamification Adoption Intention and Brand Equity with the mediating role of customer engagement (Case Study: Snapp Company)
رشاد سعیدی
69
The impact of resource-based management innovations on organizational resilience and organizational innovation with regard to the mediating role of organizational learning and the moderating role of self-awareness of environmental dynamics
محمدرضا اکبری نسب
70
analyzing the effect of brand schizophrenia on brand performance with the intervening factor of brand identity, brand positioning and brand loyalty in social media
پریناز اقانصیری
71
GFDTGFGJHGKLJThe Role of Strategic Risk Management on Corporate Economic Sustainability (Case Study of Tehran oil Refining Company
حافظ حیدرنژاد
72
Linkages between market orientation and brand performance with brand management process positioning strategies in the Food Industry
سوده صوفی نالکیاشری
73
Utilizing data mining to analyze customer satisfaction with retail customer tweets.
محمد نیکبخت بیده
74
The Impact of Market Orientation on Business Performance with The Mediating Role of Dynamic Capabilities and Innovative Marketing Strategies (Case Study: Pharmaceuticals Industries Based in Tehran)
اسرا حمادی
Published books
#
Title
Author(s)
Publisher
Publish Date
1
Globalization in E-Commerce Context
Fouzhan
2018
2
Organizational Performance Measurement with Service approach
Fouzhan
2018
3
Strategic Agility
Fouzhan
2017
4
Brand Strategic Management
Tarbiat Modares University
2011
Published articles
#
Paper title
Writer
Magazine title
Publish year
Publish type
Article type
1
A Framework for Investigating Green Purchase Behavior with a Focus on Individually Perceived and Contextual Factors
Roghayeh Teimourfamian Asl, Soheila Khoddami
Business Perspectives and Research
2023
Full Text
2
Investigating factors affecting the speed of internationalization with the mediating role of organizational agility in Pharmaceutical SME Companies of Alborz Province
, Soheila Khoddami, Hanie Bazrpour
2022
Full Text
3
Exploring how customer engagement is involved in branding based on UGT theory and S-O-R framework
Soheila khoddami, Saeed Jafarinia, Hamed Khalili
2021
Full Text
Original Article
4
Exploring how customer participation is involved in branding cooperation in social media based on UGT theory and S-O-R framework
Soheila khoddami, Saeed Jafarinia, Hamed Khalili
2021
Full Text
Original Article
5
The Impact of the Experience of Gamification Marketing Activities on the Dimensions of Brand Appeal: Focusing on the Role of Brand Value
Leyla Mokhtarikarchegani, Soheila Khoddami, Bahareh Osanlou
2021
Full Text
Original Article
6
Designing a value-specific model of sales force based on value creation in the sales chain using S-O-R
Soheila khoddami, Bahareh Osanlou,
2019
Full Text
Original Article
7
Considering the Effect of Fantasy Proneness and Alienation on Consumer Purchase Intentions
Bahareh Osanlou,Soheila khoddami, Sepideh Boroojerdian
2019
Full Text
Original Article
8
Designing Retailer Brand Personality Based on Experiential Values in Marketing
Soheila khoddami, Bahareh Osanlou
2017
Full Text
Original Article
9
Considering the effect of brand image on customer profitability based on service quality and customer perceived value
Bahareh Osanlou, Soheila khoddami
2016
Full Text
Original Article
10
The Impact of Customers Emotional Attachment on Brand Equity with an Emphasis on the Mediating Role of Brand Relationship Quality and Brand Citizenship Behavior in Industrial Market
Bahareh Osanlou, Soheila khoddami
2016
Full Text
Original Article
11
Designing competitivity activity model through the strategic agility approach in a turbulent environment
Emidia Vagnoni, Soheila khoddami
Foresight
2016
Full Text
Original Article
12
Designing Ethical Behavior Model of Employees with Emphasis on the Role of Ethical Values of Organization
Soheila khoddami, Bahareh Osanlou
2015
Full Text
Original Article
13
Designing a Market Performance Model Based on the Marketing Dynamic Capabilities with Operational Agility Approach
, Soheila khoddami,
2015
Full Text
Original Article